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  1. On the Audience Management screen, click Create a new audience.  
    The Create new audience screen appears. 
  2. In the Name field, enter a name for the audience. For example, Users who have not logged in.
  3. In the Include users where... section: 
    • Click Add filter
    • From the Please select an option dropdown, select Sign In Count
    • From the = dropdown, select Equals
    • In the Enter number field, enter 0
  4. Click Save.