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On the Audience Management screen, click Create a new audience.
The Create new audience screen appears.
In the Name field, enter a name for the audience. For example, Product department.
In the Include users where... section:
- Click Add filter.
- From the Please select an option dropdown, select the applicable profile field. In this example, Department.
- From the = dropdown, select Equals and enter the name of a pre-existing profile option and select it. In this example, Product.
- Click Save.
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You might also want to filter this audience by geographical region, so that it only displays users in a certain job title/department who are based in a particular location. For example, to only include users in the Product department who are based in London.
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