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The Analyzer tool in Universal Analytics, allows you to create custom insights that automatically refresh each day.  Creating custom insights in the Analyzer tool , saves you the trouble of manually downloading data, uploading it into a spreadsheet and applying pivot tables on a weekly basis, in order to keep it up to date. 

The Analyzer tool allows you to:

  • Create custom insights from scratch, by dragging and dropping data onto the canvas.
  • Modify one of the applicable built-in templates on the Universal Analytics dashboard, by clicking the link underneath it. 

The Analyzer tool documentation consists of the following: 

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