When we think of search engines we often think of Google, the leader in the search space. However, Google is a consumer search tool. Enterprise search is not focused on the consumer, which means the SEO (Search Engine Optimisation) techniques used in web search often don’t transfer across to enterprise. SEO ensures your website ranks highly in natural search results, whereas, the goal of an enterprise search engine is to ensure users learners find the knowledge they need to perform their role quickly and easily.
...