When we think of search engines we often think of Google, the leader in the search space. However, Google is a consumer search tool. Enterprise is not focused on the consumer, which means the SEO (Search Engine Optimisation) methods techniques used for web search , often don’t transfer across to enterprise. SEO ensures your website ranks highly in natural search results, whereas, the goal of an enterprise search engine is to ensure users find the knowledge they need to perform their role quickly and easily.
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