Fuse's Knowledge Intelligence powered search engine ensures that content can be found without any optimisation. For 75% of search queries, users find what they are looking for in the first 3 search results (see How do I know Fuse's search is performing well?).
You do not need to author content in a particular way for the search engine to find it, but it is beneficial to consider what the user may search for, and provide useful information in the content title and description fields to enable the user to find it more easily find what they are looking for. For example, if an item of content has ‘CK Sales update’ as the title, it may not rank highly in the results if users search for ‘Calvin Klein Sales update’.
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