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When creating content, consider the following points:
Informative titles
The title of a content item contributes most significantly to the overall relevance and ranking. When creating titles, try to use descriptive phrases that capture what the content is about and consider what words the user is likely to use when searching for it.
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Users may only use short queries like ‘sales figures’, so providing descriptive titles, can help them find the most relevant item in the results. For example, you might change ‘Sales Figures’ to ‘EMEA Sales Figures May 2022’. |
Using keywords in descriptions
A good content description builds on the title and can be expanded to include more keywords that a user may search for.
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Query: “Sales trends May 2022”
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Using content types that are searchable
Fuse’s knowledge intelligence engine enables users to find what they are looking for, even if it's inside a document rather than in the title or description fields.
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Query: “New passenger vehicle registrations March”
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Using tags effectively
Tags can be used to enable content discovery in search by providing additional terms or phrases that the user may search for.
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