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You might create a global audience, which includes including all of the employees in your company. 

To create this audience:

  1. On the Audience Management screen, click Create a new audience.  
    The Create new audience screen appears. 
  2. In the Name field, enter a name for the audience. For example, Global audience.
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  3. In the Include users where... section: 
    • Click Add filter
    • From the Please select an option dropdown, select Email
    • From the = dropdown, select Contains
    • In the Enter Email field, enter the email address used by all the employees in your company. For example, if all your employee's email addresses end in "@mycompany.com" then enter this in the Enter email field. This means ensures that all employees who have an email address containing "@mycompany.com" will be added to the audience automatically. 
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  4. Click Save.