How often is data in Universal Analytics updated?
Universal Analytics provides access to data and detailed insights for your organisation, allowing you to monitor trends over time, make comparisons and plan content strategy. It does not include real-time reporting, and instead updates twice daily at designated time slots. For real-time reporting please use our Reporting (Legacy) feature.
Data is updated in Universal Analytics twice daily:
- Upload 1: New data appears in Universal Analytics between 1pm and 4pm (UTC)
- Upload 2: New data appears in Universal Analytics between 1am and 4am (UTC)
You can use a time zone converter, such as timeanddate.com or savvytime.com to calculate upload times in your location.