The Demographic Breakdown section in the Engaged Users Overview tab gives a breakdown of engaged user demographics in terms of gender, population, and location based on filters selected in the Filter By section.
Universal Analytics:
The following insights are shown:
| Insight | Description | ||||
|---|---|---|---|---|---|
| Gender | Shows the gender of engaged users in the Fuse instance. The following is shown:
In the example below:
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| Population Analysis | Shows the number of engaged users, broken down by whichever profile field is set to be displayed in the chart.
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| Location of Engaged Users | Shows the location of engaged users in Fuse across the world. This is useful in finding out which countries are most engaged.
The colour scale at the bottom of map provides an indication of what the colours mean on the map. If a country is lighter in colour, it means there are fewer engaged users there. If the colour is darker, it means there is a higher number of engaged users in that country.
Hover over each country on the map, to see the number of engaged users there. In the example below:
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