...
On the Audience Management screen, click Create a new audience.
The Create new audience screen appears.
In the Name field, enter a name for the audience. For example, UK Employees.
In the Include users where... section:
- Click Add filter.
- From the Please select an option dropdown, select the applicable profile field, such as Location/Country/Region. In this example Location.
- From the = dropdown, select Equals. From the Enter Location field, enter Equals and enter an existing location/geographic region and select it. In this example, London.
- Click Save.