...
On the Audience Management screen, click Create a new audience.
The Create new audience screen appears.
In the Name field, enter a name for the audience. For example, UK Employees.
In the Include users where... section:
- Click Add filter.
- From the Please select an option dropdown, select the applicable profile field. In this example it is Location.
- From the = dropdown, select Equals and enter the name of a pre-existing option for the profile field and select it. In this example, London.
- Click Save.