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You might see dummy topics on Dummy topics can be seen in insights and in reports in Universal Analytics reports that show data on a topic level. Dummy topics only exist in are automatically created by Universal Analytics and are used to group , and the purpose of these is to ensure that free-standing items of content that do not currently exist in a topic. A dummy topic does not actually exist in Fuse - it is used to group these standalone items together when viewing insights related topics in Universal Analytics(content currently not inside a topic) are grouped and can be identified in Universal Analytics. This means that all content is assigned a dummy topic ID when created, regardless of whether it has been assigned to an actual topic on the platform or not, to ensure that these free-standing content items can be identified when looking at all content and topics. Dummy topics only exist in Universal Analytics and do not actually exist on the Fuse platform.

Ideally, dummy topics should be filtered out of insights to give an accurate view at the topic level. In some cases, it may be useful to keep include dummy topics on display. For example, you might want to compare content engagement in on dummy topics vs real topics. This allows you to see if content engagement increases or decreases when content is included in topics or is when simply uploaded to the Fuse .

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platform individually.

The easiest way to tell if an item of content is standalone is to look at all the topic titles and topic IDs associated with the item of content.

For example:

• If an item of content only has “Dummy topic” in the topic title field and the only topic ID starts with “C:”, then the content has not been added to a topic on the Fuse platform.

• If an item of content has more than one topic title in the topic title field and one or more topic IDs start with “T:”, then the content has been added to topics on the Fuse platform.

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