Fuse's Knowledge Intelligence powered search engine ensures that content can be found without optimisation. In 75% of search queries, users find what they are looking for in the first 3 search results (see How do I know Fuse's Fuse’s search is performing well?).
You do not need to author content in a particular way for Fuse’s search engine to find it, but it is beneficial to consider what the user may search for, and include useful information in the content title and description fields to enable the user to find it more easily. For example, if the title of the content is ‘CK Sales update’, it may not rank highly in the results when users search for ‘Calvin Klein Sales update’.
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For information on how Fuse’s search engine finds and ranks content, and how this can help make your content easier to find, see How does Fuse's search engine find and rank relevant content?. |
When creating content, consider the following points:
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For example, if you have a video that is about creating pivot tables in Google Sheets:
Original title: Pivot Tables
Improved title: How to create Pivot Tables in Google sheets.
Or maybe you have an onboarding guide for engineering managers:
Original title: Onboarding process
Improved title: How to onboard new engineers
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Users may only use short queries consisting of one or two words, such as ‘sales figures’ or 'EMEA sales' so providing descriptive titles can help them find the most relevant content in search results. For example, you might change ‘Sales Figures’ to ‘EMEA Sales Figures May 2022’. |
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Query: “Sales trends May 2022”
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Using content types that are searchable
Fuse’s Knowledge Intelligence engine enables users to find what they are looking for, even if it's inside a document rather than in the title or description fields. Using content types such as Fuse Articles and Questions, or uploading documents that Fuse can search inside, like Word, Powerpoint and PDF files, increases the likelihood that users can find it. Content inside ZIP files or SCORM courses cannot be searched at present as they do not have a consistent structure.
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Query: “New passenger vehicle registrations March”
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Using tags effectively
Tags can be used to enable content discovery in search by providing additional terms or phrases that the user may search for.
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