Fuse's Knowledge Intelligence powered search engine ensures that content can be found without optimisation. For 75% of search queries, users find what they are looking for in the first 3 search results (see How do I know Fuse's search is performing well?).
You do not need to author content in a particular way for the search engine to find it, but it is beneficial to consider what the user may search for, and provide useful information in the content title and description fields to enable the user to find it more easily. For example, if the title of the content is ‘CK Sales update’, it may not rank highly in the results when users search for ‘Calvin Klein Sales update’.
When creating content, consider the following points:
Informative titles
The title of a content item contributes most significantly to the overall relevance and ranking. When creating titles, try to use descriptive phrases that capture what the content is about and consider what words the user is likely to use when searching for it.
For example, if you have a video that is about creating pivot tables in Google Sheets:
Original title: Pivot Tables
Improved title: How to create Pivot Tables in Google sheets.
Or maybe you have an onboarding guide for engineering managers:
Original title: Onboarding process
Improved title: How to onboard new engineers
Users may only use short queries like ‘sales figures’, so providing descriptive titles, can help them find the most relevant item in the results. For example, you might change ‘Sales Figures’ to ‘EMEA Sales Figures May 2022’.
Using keywords in descriptions
A good content description builds on the title and can be expanded to include more keywords that a user may search for.
The text shown immediately underneath the title on a search results card is a dynamic snippet from the description or content body, that is most relevant to the user’s search query. Any terms that match the user’s search query are shown in bold.
Consider the following example:
Title: EMEA Sales figures May 2022
Description: A weekly breakdown of EMEA Sales figures for May 2022 showing key trends, actual vs predicated, conversion rates, current opportunities by funnel stage and forecasts for June and July.
Query: “EMEA conversion rates May”
This description enables the content to be discovered easily and in each case, the user can see how the content is relevant to their query by the terms that are emphasised:
Other examples might be:
Query: “EMEA sales forecast July 2022”
Query: “Sales trends May 2022”
Using content types that are searchable
Fuse’s knowledge intelligence engine enables users to find what they are looking for, even if it's inside a document rather than in the title or description fields.
Using content formats such as Fuse Articles & Questions, or documents we can search inside, like Word, Powerpoint & PDF files increases the likelihood that users can find the content. Content inside ZIP files or SCORM courses cannot be searched at present as they do not have a consistent structure.
Examples:
Content-type: Fuse Article
Title: EMEA Sales figures May 2022
Description: A weekly breakdown of EMEA Sales figures for May 2022 showing key trends, actual vs predicated, conversion rates, current opportunities by funnel stage and forecasts for June and July.
Body text: In March 2022, the European new car market was 20% weaker with electric vehicles gaining market share and the Tesla Model 3 the top-selling car in Europe. New passenger vehicle registrations in Europe contracted by a fifth in March 2022 with new car sales down 11% during the first quarter of 2022 to the lowest levels seen since 1985. Electrified cars continued to gain market share and again outsold diesel vehicles in Europe in March 2022. The Tesla Model 3 was the top-selling car model and the best-selling battery-electric vehicle in Europe in March 2022 but the Peugeot 208 was Europe’s favorite car during the first quarter of the year.
Query: “European new car market”
Query: “New passenger vehicle registrations March”
Using tags effectively
Tags can be used to enable content discovery in search by providing additional terms or phrases that the user may search for.
Consider the following example, in which you might add tags that are phrases that the user may search for.
Title: EMEA Sales figures May 2022
Description: A weekly breakdown of EMEA Sales figures for May 2022 showing key trends, actual vs predicated, conversion rates, current opportunities by funnel stage and forecasts for June and July.
Tags: ‘Regional performance figures’, ‘Sales outlook Q3’
As search prioritises content tiles, you may find content with any of the terms in Regional performance figures and Sales outlook Q3 ranking higher than the tagged document.