Fuse's Knowledge Intelligence powered search engine ensures that content can be found without optimisation. For In 75% of search queries, users find what they are looking for in the first 3 search results (see How do I know Fuse's search is performing well?).
You do not need to author content in a particular way for the Fuse’s search engine to find it, but it is beneficial to consider what the user may search for, and provide include useful information in the content title and description fields to enable the user to find it more easily. For example, if the title of the content is ‘CK Sales update’, it may not rank highly in the results when users search for ‘Calvin Klein Sales update’.
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Informative titles
The title of a an item of content item contributes most significantly to the overall relevance and ranking. When creating titlesadding a title, try to use descriptive phrases that capture what the content is about and consider what words the user is likely to use when searching for it.
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Improved title: How to create Pivot Tables in Google sheets.
Or maybe you have an onboarding guide for engineering managers:
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Users may only use short queries like ‘sales figures’, consisting of one or two words, such as ‘sales figures’ or 'EMEA sales' so providing descriptive titles , can help them find the most relevant item content in the search results. For example, you might change ‘Sales Figures’ to ‘EMEA Sales Figures May 2022’. |
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The text shown immediately underneath the title on a search results result card is a dynamic snippet from the description or content body, that is most relevant to the user’s search query. Any terms that match the user’s search query are shown in bold.
Consider the following example:
Title: EMEA Sales figures Figures May 2022
Description: A weekly breakdown of EMEA Sales figures for May 2022 showing key trends, actual vs predicated, conversion rates, current opportunities by funnel stage and forecasts for June and July.
Query: “EMEA conversion rates May”
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Using content types that are searchable
Fuse’s knowledge intelligence Knowledge Intelligence engine enables users to find what they are looking for, even if it's inside a document rather than in the title or description fields. Using Using content formats types such as Fuse Articles & and Questions, or uploading documents we that Fuse can search inside, like Word, Powerpoint & and PDF files, increases the likelihood that users can find the contentit. Content inside ZIP files or SCORM courses cannot be searched at present as they do not have a consistent structure.
ExamplesFor example:
Content-type: Fuse Article
Title: EMEA Sales figures May 2022
Description: A weekly breakdown of EMEA Sales figures for May 2022 showing key trends, actual vs predicated, conversion rates, current opportunities by funnel stage and forecasts for June and July.
Body text: In March 2022, the European new car market was 20% weaker with electric vehicles gaining market share and the Tesla Model 3 the top-selling car in Europe. New passenger vehicle registrations in Europe contracted by a fifth in March 2022 with new car sales down 11% during the first quarter of 2022 to the lowest levels seen since 1985. Electrified cars continued to gain market share and again outsold diesel vehicles in Europe in March 2022. The Tesla Model 3 was the top-selling car model and the best-selling battery-electric vehicle in Europe in March 2022 but the Peugeot 208 was Europe’s favorite car during the first quarter of the year.
Query: “European new car market”
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Another example might be:
Query: “New passenger vehicle registrations March”
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Consider the following example, in which you might add tags that are phrases that the user may search for.:
Title: EMEA Sales figures May 2022
Description: A weekly breakdown of EMEA Sales figures for May 2022 showing key trends, actual vs predicated, conversion rates, current opportunities by funnel stage and forecasts for June and July.
Tags: ‘Regional performance figures’, ‘Sales outlook Q3’
As search prioritises content tilestitles, you may find content with any of the terms in Regional performance figures and Sales outlook Q3 ranking higher than the tagged document.