Universal Analytics provides access to data and detailed insights for your organisation, allowing you to monitor trends over time, make comparisons and plan content strategy. It does not include real-time reporting, and instead updates twice daily at designated time slots. For real-time reporting please use our Reporting feature.
Data is updated in Universal Analytics twice daily:
- Upload 1: New data appears in Universal Analytics between 1pm and 4pm (UTC)
- Upload 2: New data appears in Universal Analytics between 1am and 4am (UTC)
You can use a time zone converter, such as timeanddate.com or savvytime.com to calculate upload times in your location.