Insight types

The Insight types section in the Analyzer tool, allows you to choose how you would like to visualise your insight. You can choose from a variety of insight types, including charts, graphs, and tables.

For example, if you select Column chart, the selected measures and attributes will be displayed as a column chart. 


You can do the following for each insight type in Universal Analytics: 

  • Build your insights by dragging in measures and attributes from the data catalogue

  • Filter measures and attributes by date, so that the data is from specific time periods, as well as drag attributes into the Filters section, so that you can filter data by attribute. 

  • Rename the measures and attributes when you have dragged them into your insight, to make them easier to digest.

  • Customise the look and feel (With the exception of Headline and Table).

The table below provides an overview of the features available for each insight type in Universal Analytics. For more detailed information on each insight type, click the links in the Type column.

Scroll left to view all the columns in this table:

Type

Measures

View by

Stack by

Attributes

Trend by

Segment by

Rows

Columns

Configuration

Location

Recommended use case

Type

Measures

View by

Stack by

Attributes

Trend by

Segment by

Rows

Columns

Configuration

Location

Recommended use case

Table

✓

✗

✗

✗

✗

✗

✓

✓

✗

✗

Ranking order

Column chart

✓

✓

✓

✗

✗

✗

✗

✗

✓

✗

Identifying trends

Bar chart

✓

✓

✓

✗

✗

✗

✗

✗

✓

✗

Comparison

Line chart

✓

✗

✗

✗

✓

✓

✗

✗

✓

✗

Identifying trends

Stacked area chart

✓

✓

✓

✗

✗

✗

✗

✗

✓

✗

Identifying trends

Combo chart

✓

✓

✗

✗

✗

✗

✗

✗

✓

✗

Identifying trends

Headline

✓

✗

✗

✗

✗

✗

✗

✗

✗

✗

Comparison 

Scatter plot

✓

✗

✗

✓

✗

✗

✗

✗

✓

✗

Identifying relationships

Bubble chart

✓

✓

✗

✓

✗

✗

✗

✗

✓

✗

Identifying relationships

Pie chart

✓

✓

✗

✗

✗

✗

✗

✗

✓

✗

Comparison

Donut chart

✓

✓

✗

✗

✗

✗

✗

✗

✓

✗

Comparison

Treemap 

✓

✓

✗

✗

✗

✓

✗

✗

✓

✗

  • Comparison

  • Ranking order

Heatmap

✓

✗

✗

✗

✗

✗

✓

✓

✓

✗

  • Comparison

  • Ranking order

  • Identifying relationships

Bullet chart

✓

✓

✗

✗

✗

✗

✗

✗

✓

✗

Comparison